What it does
An AI Employee gathers public market context and your internal notes into a structured brief: what is changing, what is noisy, and what is still unknown.
AI Workforce / Research
Research
Market Research
WHEN YOU NEED A READ ON THE MARKET
The problem
Strategy conversations start with anecdotes. The last research deck is a year old and nobody wants to rebuild it.
Trigger
Starts when you need a read on the market.
Tools and systems
Connections depend on your deployment. Native where available, otherwise through Zapier, an API, or another connection you already use.
- Slack
- Google Sheets
What it reads
- Messages in the connected inbox
- Internal alerts and threads you route to Slack
- Rows and columns you map in Google Sheets
Actions it can take
- Reply or reach out on the connected channels you allow
- Read and update mapped spreadsheet rows
- Notify the team in Slack with a summary
- Hand off to a person when the request is outside the playbook
Human controls
- You define the question. The AI does not pick a strategy.
- Sources are listed. Unsourced claims are labeled as such.
- Confidential plans stay out of the brief unless you include them.
Workflow steps
- 1You name the market question and the sources in bounds.
- 2The AI Employee collects public information and internal files you provide.
- 3It writes findings, sources, and gaps.
- 4The brief is delivered to Slack, email, or a doc.
- 5Your team decides what, if anything, to change.
Example use case
You ask how local competitors are talking about membership plans. A brief lists public offerings, common claims, and three questions worth validating with customers. No recommendation is treated as a decision.
Often handled by your AI Marketing Employee, as part of the broader AI Workforce.
How to customize
This job is configured around your knowledge, hours, approval rules, and the systems in this deployment. Connections depend on the deployment. Native where available, otherwise through Zapier, an API, or another connection you already use.
Related work
Lead Research
Gathers public context on a new lead, summarizes what matters, and puts a brief in front of your team before they pick up.
Campaign Research
Collects audience notes, competing offers, and channel observations into a brief your marketing team can actually use.
Competitor Monitoring
Tracks public competitor pages, offers, and messaging, then delivers a short digest of what actually changed.
See What an AI Workforce Could Do for Your Business
Walk through the work your team is already doing, then see which jobs an AI Employee could take on.