What it does
An AI Employee checks the public pages and sources you name, compares them to the last snapshot, and reports material changes. It does not scrape private data or log into anyone's account.
AI Workforce / Marketing
Marketing
Competitor Monitoring
ON A WEEKLY CHECK
The problem
Competitors change offers, landing pages, and claims. Nobody has a standing job to notice, so you find out from a customer.
Trigger
Starts on the weekly check you set, against the public pages you name.
Tools and systems
Connections depend on your deployment. Native where available, otherwise through Zapier, an API, or another connection you already use.
- Slack
- Google Sheets
What it reads
- The public pages and profiles you list
- The last snapshot of those sources
Actions it can take
- Summarize material changes to offers, pricing pages, or messaging
- Send a digest to the people who need it
- Leave response decisions with your team
Human controls
- You choose the competitors and what material change means.
- Only public information is in scope.
- Your team decides whether to react.
Workflow steps
- 1You list competitors and the public pages or profiles to watch.
- 2On a schedule, the AI Employee checks those sources.
- 3Changes to offers, pricing pages, or messaging are summarized.
- 4A digest is sent to the people who need it.
- 5No response is sent to a competitor or a customer unless you ask.
Example use case
Monday's digest notes that a local competitor added a financing banner to their HVAC page and changed their after-hours copy. Your marketing lead decides whether that matters for this month's ads.
Often handled by your AI Marketing Employee, as part of the broader AI Workforce.
How to customize
You choose the competitors and what a material change means. Only public information is in scope. Connections depend on the deployment. Native where available, otherwise through Zapier, an API, or another connection you already use.
Related work
Review Requests
Asks completed customers for genuine feedback and a review, on a cadence you set, without filtering who is allowed to speak.
Review Response Drafting
Drafts a thoughtful reply to a new review for your approval. Nothing posts until you say so.
Reputation Monitoring
Watches for new reviews and public mentions, summarizes what changed, and flags anything that needs a person today.
See What an AI Workforce Could Do for Your Business
Walk through the work your team is already doing, then see which jobs an AI Employee could take on.