What it does
An AI Employee compiles source material you provide (FAQs, call themes, past posts) plus public questions in your category, then outlines a brief for a person to write or approve.
AI Workforce / Marketing
Marketing
Content Research
WHEN YOU NEED A BRIEF
The problem
Content starts late because the research is informal. Writers guess at the questions customers actually ask.
Trigger
Starts when you need a brief.
Tools and systems
Connections depend on your deployment. Native where available, otherwise through Zapier, an API, or another connection you already use.
- Slack
- Google Sheets
- CRM
What it reads
- Messages in the connected inbox
- Internal alerts and threads you route to Slack
- Rows and columns you map in Google Sheets
- CRM records, notes, and fields you map
Actions it can take
- Reply or reach out on the connected channels you allow
- Create or update CRM records with the fields you map
- Read and update mapped spreadsheet rows
- Notify the team in Slack with a summary
- Hand off to a person when the request is outside the playbook
Human controls
- Final copy is approved by a person.
- Claims need a source you accept.
- Regulated topics can be blocked from drafts.
Workflow steps
- 1You request a brief for a topic or asset.
- 2The AI Employee gathers internal knowledge and public questions.
- 3It outlines the piece: audience, points, sources, and cautions.
- 4A person writes or edits the final content.
- 5Publishing stays on your tools and your calendar.
Example use case
You ask for a brief on when to replace vs. repair a 12-year-old system. The pack includes the top customer questions from support, two cautions from your SOP, and an outline. A marketer writes the post.
Often handled by your AI Marketing Employee, as part of the broader AI Workforce.
How to customize
This job is configured around your knowledge, hours, approval rules, and the systems in this deployment. Connections depend on the deployment. Native where available, otherwise through Zapier, an API, or another connection you already use.
Related work
Review Requests
Asks completed customers for genuine feedback and a review, on a cadence you set, without filtering who is allowed to speak.
Review Response Drafting
Drafts a thoughtful reply to a new review for your approval. Nothing posts until you say so.
Reputation Monitoring
Watches for new reviews and public mentions, summarizes what changed, and flags anything that needs a person today.
See What an AI Workforce Could Do for Your Business
Walk through the work your team is already doing, then see which jobs an AI Employee could take on.